Born on Twitter in 2007, the hashtag celebrates its 14th anniversary on August 23rd, otherwise known as #HashtagDay.
Hashtags provide a means through which people all over the world can share their voices and join global conversations in real time. For instance, from January through June 2021, a whopping 12.6B Tweets included at least one hashtag, with 140M of them being unique, proving that people on Twitter are getting more and more creative every year.
To celebrate its impact in shaping important conversations and uniting millions of people, Twitter has launched a new #HashtagDay emoji that will be live for the day and available in multiple languages, allowing people across the globe to join in on the conversation.
In Ghana, various top hashtags have helped galvanize some of the most important moments, conversations and movements of the past 14 years. Whether it’s highlighting national events, connecting people or directing you to content you’re most passionate about, it all happens on Twitter thanks to the power of the hashtag.
Below are some of the leading hashtags in Ghana during the first half (Jan-June) of 2021 that had a lot of people Tweeting about these trending topics. They are a combination of entertainment and sport and by using them, Ghanaians made Twitter their microphone, shaped our culture and helped bring change:
#DateRush
TV3’s date-matching reality show is no doubt one of the most talked about shows on television, winning the hearts of many Ghanaians. Every Sunday Twitter is buzzing as people watching the show use the platform to Tweet about their feelings and views as the weekly episode unfolds.
Ali dey propose oo…wey my lady dey shy am…eeh pressure ooo #daterush pic.twitter.com/UuMLdc62Hw
— Kofi_Gyata (@nelson_alber) June 28, 2021
#VGMA22
The Vodafone Ghana Music Awards (VGMA) is the major award show in Ghana. Tagging #VMA22, the big conversation around the VGMA nominations begins on Twitter, leading up to the main award ceremony. People come to Twitter to get updates and commentary during the show, as well as congratulate the winners.
Show me any @KinaataGh song that isn’t deep/nice and I’ll release an album 😄. Man is too talented. Congrats on your fourth ‘Songwriter of the Year’ award 👏🏾👏🏾👏🏾👏🏾 #VGMA22 #VGMAonTV3
— B.You by Berla Mundi (@berlamundi) June 25, 2021
Last night was a thrill fam 💪🏾
Although we couldn’t back any awards, I still had one of the biggest nights in my music career and this is a stepping stone to further greatness.
Thank you all for sticking with me 🖤#VGMA22 #KumericaRepping pic.twitter.com/Gnm1BzvFZu— Kofi Jamar ⛓ (@KofiJamar) June 27, 2021
#Euro2020
#Euro2020 became a trending hashtag in Ghana and globally as football fans from all over the world came to Twitter to talk about the drama on and off the pitch, the winning moments, spectacular goals and the wild final at Wembley Stadium between England and Italy.
I’ll love to see any Chelsea player lift the #EURO2020 trophy with their national team but it’ll be more special to see Kante winning it then likely to win the Ballon D’or 🏆😉💙
Let’s go Les Bleus ! #FRA @equipedefrance #CFC
— Yaw Chelsea (@yawchelc) June 13, 2021
Who’s your money on? England or Italy?
Is it ‘coming home’ or going to Rome?#EURO2020 #CitiSports pic.twitter.com/ibTTkUnTrQ
— Citi Sports (@CitiSportsGHA) July 11, 2021
#NewProfilePic
#NewProfilePic is a popular way to let followers know when you’ve updated your photo. Friends and followers hype each other up, sharing compliments on their new pictures.
#NewProfilePic #YazMeen pic.twitter.com/vIm5hxvn9W
— Yaz Meen (@yasmeenhelwani) May 27, 2021
The @realNatalieFort Show pic.twitter.com/S01jVcioEf
— n.a (@thenanaaba) May 14, 2021
#BussitChallenge
Ghanaians jumped on ‘The Buss It Challenge’ trend that went viral. The challenge involves participants recording two videos of themselves, one where they are in regular clothes transitioning to them in their most stylish outfit. The challenge is not complete without participants dancing to Erica Banks ‘Buss It’ track.
I have never been so@excited about a challenge like I am with this #BussItChallenge 😌 it’s so breathtakingly entertaining.
— Your Quiz Master (@NGO_gh) January 11, 2021
We finally did the #bussitchallenge
We did the challenge with the creative director and editor – @thatssohannah.
We had so much fun doing this challenge. Watch out for more.@twinsdntbeg @swagofafrica1 pic.twitter.com/NHalB8ddDa
— Twinsdntbeg (@twinsdntbeg) January 31, 2021
More on the Birth of the Hashtag
14 years ago on August 23, @chrismessina Tweeted #barcamp, the first time a hashtag was ever used on Twitter. Over the past 14 years, it has evolved from a user-created way to categorize or ‘tag’ Tweets, to become part of our everyday speech, changing the nature of communication online and becoming one of the most influential symbols of the digital age.
