Trump TV may be coming, Details Of Trumps Next Move
Trump TV may be a thing. Trump has been in the public eye for the longest, airing in the 90’s on The Howard Stern Show to producing the Apprentice in the 2000’s.
Now that Trump will not be in the White House people are questioning, wil he go back to TV.
Needless to say, Trump has kept the public entertained during his four years of Presidency.
According to LA Times, about four years ago details of Trump launching Trump TV channel was announced. According to analyst it would be a difficult climb in the TV landscape, where consumers have shifted away from pay TV subscriptions. As the universe of traditional pay TV customers slowly but steadily diminishes, getting operators to pay a license fee to carry a new channel would be a major challenge.
“There’s no way you can start a new network in this environment,” said Derek Baine, an analyst for Kagan, a media research group for S&P Global Market Intelligence.
Cable and satellite subscriptions have declined from 97.5 million in 2016 to 79.2 million at the end of the third quarter of this year, according to Kagan’s data.
Other media executives who have dealt with Trump say privately the president likely does not want the heavy lift involved in getting a new channel launched. Baine said it would be more viable for Trump to be involved in the acquisition of an existing channel that already caters to his rabid followers.
A White House spokesperson declined to comment.
The Wall Street Journal reported earlier this year on a Trump-friendly group looking to acquire San Diego-based One America News, a small but more Trump-loyal outlet owned by the privately held Herring Networks. The company has said OAN is not for sale.
The easier route for Trump is to sign on as a program host or paid contributor at an established network. Trump TV
Fox News, where Trump’s views align with its conservative opinion hosts, would be an obvious fit from an audience perspective. Trump already believes he is personally responsible for the channel’s dominance in the ratings, although Rupert Murdoch’s operation has been the most-watched cable news source since 2002.
“If they are smart, Fox will pay Trump a lot of money to be exclusive to their network,” said Jon Klein, a veteran TV news executive and former president of CNN.
Fox News would provide Trump with the largest potential audience and the best opportunity of a big payday — its three prime-time hosts, Tucker Carlson, Sean Hannity and Laura Ingraham, all make eight-figure annual salaries and the network delivers strong profits for parent Fox Corp. But if Trump positions himself as a candidate for the 2024 Republican nomination, as many in the president’s inner circle expect, he could not have a program or paid role on the network, a long-standing policy for all major news organizations.
Former Arkansas Gov. Mike Huckabee had to quit his Saturday night program on Fox News before he pursued the 2016 Republican presidential nomination. Newt Gingrich and Rick Santorum were dropped as paid contributors when they entered the 2012 presidential race.
TV deals for former presidents are nothing new, as their rarefied experience in the White House provides a unique perspective on the world.
In the early 1960s, Harry Truman did a series of interview programs analyzing his presidency. Dwight D. Eisenhower and Gerald Ford signed deals as network news commentators after they left the Oval Office. Bill Clinton even had aspirations of becoming the next Oprah Winfrey, meeting with at least one network in 2002 about the possibility of hosting his own talk show.
Are you for or against Trump returning to television in news?