The new campaign featuring Natalia Bryant wearing UGG along with supermodel Aweng Chuol is a vibe. The company unveiled a second part to its Autumn/Winter 2023 campaign with a new campaign. Rapper A$AP Nast is also featured along with Natalia Bryant and Aweng Chuol. This seasons campaign is all about how you feel, inside and out, when wearing your pair of UGG shoes, as the brand titles it, “Feels Like UGG.”
In their second installment for A/W 2023, the themes of the campaign highlights the theme of the power of self-reflection. It showcases who these individuals are through that notion with these multi-hyphenate talents in the campaign—including Natalia Bryant wearing UGG platforms, and a long teddy coat, and a matching skirt set. This campaign is also about being and providing safe spaces for young people to express themselves comfortably.
Both Natalia and Chuol are the oldest siblings setting trends and pathways to success. Fitting the campaigns message very well.
In the campaign Chuol spoke on her role as the oldest of 12 siblings. “There was a lot of pressure to keep the kids dreaming, and I think that is what built my resilience. The world sometimes discourages children from dreaming or shrinks their dreams because of X, Y, Z. My goal as an older sibling is for all 11 of my young siblings to strive for success and to understand that anything is possible. It can be the craziest thing in the world. If you work toward it, have a structure, and sit in it, it will happen.”
Taking the fashion industry by storm Natalia Bryant told E!, “I’m really stepping into my own style. Growing up, I’ve definitely been influenced by my friends or family members. It’s been an interesting experience being able to watch my own style evolve over the years.”
She’s been modeling for brands and magazines all while going to college at the University of Southern California where she’s studying film. Bryant’s nonprofit, Mambacity, is her pride and joy. It’s been built to provide her community with a positive impact and empower young women like herself.
The “Feels Like UGG” collection is currently available on ugg.com
