Beyonce Takes Over Instagram With Ivy Park Boxes, Look Book
The Beyhive is heading to the gym…starting tomorrow! Beyonce‘s long-anticipated athleisure collaboration with Adidas, Ivy Park, – is set to release worldwide tomorrow, January 18th.
And today )Jan. 17) she single-handedly took over Instagram, giving front and back peeks at each sneaker and clothing item.
In a genius marketing move, Beyonce and her Parkwood Entertainment team have sent out PR boxes full of the entire Ivy Park collection. The boxes are a hand-delivered rolling closet with each piece covered on its own hanger.
Queen Bey generously gifted the line to super excited celebrities such as Reese Witherspoon, Yara Shahidi, Cardi B, and LaLa Anthony.
Thanks for the new #IvyParkXAdidas swag @Beyonce, you’re my girl! PS: Sorry @TheEllenShow, we are now officially broken up. Looks like B and I are best friends. ?????? pic.twitter.com/DYzqdRnl7g
— Reese Witherspoon (@ReeseW) January 15, 2020
.@YaraShahidi received a special package from Beyoncé and @adidas. ?#adidasxIVYPARK pic.twitter.com/qWXCH01vCU
— BEYONCÉ LEGION (@BeyLegion) January 11, 2020
.@Lavernecox hilariously shows off the “parachute” from the #adidasxIVYPARK collection. ? pic.twitter.com/ZG0FHYleZs
— BEYONCÉ LEGION (@BeyLegion) January 12, 2020
Cardi B with her Ivy Park x Adidas PR box! ? Available January 18th ? pic.twitter.com/Ocy5g63CyS
— BEYJAYSLAY (@beyjayslay) January 14, 2020
And, of course, Beyonce couldn’t forget to shower her Destiny’s Child bandmates – Kelly Rowland and Michelle Williams – with their own Ivy Park drip.
.@RealMichelleW celebrating her #adidasxIVYPARK box. ? pic.twitter.com/Btp6DV4zM5
— BEYONCÉ LEGION (@BeyLegion) January 16, 2020
But, the real star of this roll-out has been Beyonce’s fabulous 61-year-old mother, Tina Knowles-Lawson. Good looks run in their family!
Are you copping Beyonce’s Ivy Park x Adidas line?
Written by Miata Shanay