Multi-award winning producer, Master KG is set to cashout from entities that have been doing the #Jerusalemachallenge courtesy of his hit song Jerusalema ft Nomcebo Zikode.
According to Dumisani Motsamai, who is in charge of the business and legal affairs of the recording label, Open Mic Productions where Master KG is signed, he will be making a follow up of all the companies that have been using the #Jerusalemachallenge to advertise their product(s).
Speaking to Eyewitness News the legal practitioner said the record label will be targeting both international and local companies, “I saw brands where you would see a drone showing a view of a company yard, then you will see their workshop, they dish out products, they make sure they give you a picture of every product they sell. The song is playing in the background, and because it is playing in the background, now I have an interest in seeing what this particular company is doing. There has been a thin line, some of them will show maybe their logo at the beginning and it’s all about the dance, but some of them when you look at them, it’s all about the brand, the company that is doing the challenge and little about the challenge.
So we will start by politely asking for the remuneration because we have seen there has been a lot of skipping of the line. We have a duty of paying royalties to the people whose sound is embedded, whose performance is in the master, and in this case it is Master KG and Nomcebo. So it is upon us to ensure that we pursue this instance and make sure that some or other kind of licensing is paid so that we can pay them.”
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