Moments ago, Queen Bey officially boarded TikTok.
In recent years, the platform has shapeshifted the music industry and has ignited the heat streak of many a major hit.
This, combined with its ability to turn dance challenges into cultural phenomenons, TikTok is considered one of the most potent vehicles driving music in the modern marketplace.
New queen of TikTok has arrived
@Beyonce pic.twitter.com/Lfhbcso6IP
— Sony Music U (@SonyMusicU) December 17, 2021
Bey’s arrival has many fans wondering whether it signals the start of her long-awaited seventh solo album campaign. Or B7, as loyalists have christened it.
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